Magento — the best choice of online store management system

Magento and LiteGo extension to accept payments in BTC

12-09-2019   Learning Lightning

Designed to grow, built for flexibility

LiteGo offers a simple organization of accepting payments for online stores on Magento via a particular extension. Magento is one of the most popular e-commerce platforms in the world. If you are still in doubt about what platform to use for an online store, we will tell you about the benefits of Magento.

Magento — more than a magenta

Let's start with what CMS is.

CMS, Content Management System, is an information system or computer program for providing and organizing a joint process of creating, editing, and managing content. CMS is a user-friendly administration panel where a manager who does not have a technical background can add or edit content without having to edit the code. Also, the user does not need to create a website from scratch. There is a template that can be completely designed and adapted to your functionality and needs.

Magento is a flexible and multifaceted online store management system. It is one of the most popular open-source e-commerce platforms for organizing e-commerce on the web, written in PHP. The system uses the Zend Framework, which distinguishes it from the number of engines for organizing commerce on the Internet. More precisely, Magento extends the Zend Framework, used as the main source of library components (Zend_Db, Zend_Cache, through Zend_Locale). The Magento Framework, which developers work with, for example, creating new themes, is built on top of these components. Zend Framework libraries greatly simplify web application development. About 30% of the e-commerce market operates on the platform. Tens of thousands of online stores, hundreds of extensions have been created on the basis of Magento, and the project community has several hundred thousand members.

Benefits of Magento

A key feature of Magento is that it specializes in e-commerce, unlike others — WordPress, Joomla, etc. This system provides more opportunities for online stores (hundreds of millions of catalog views and hundreds of thousands of orders per day) than other systems not sharpened by e-commerce. Magento 2 is capable of processing 10 million page views per hour.

You can make any online store on Magento. The system has a wide built-in functional content:

  • flexible adjustment of the "showcase";

  • multicurrency and convenient conversion;

  • multilingualism;

  • discounts;

  • reports;

  • tagged products and wishlists;

  • grouping products into sets;

  • access limitation;

  • product comparison and sorting;

  • forum;

  • convenient cart with preservation of goods for a specific time;

  • additional goods (‘cross-sells’);

  • creation of tax classes (normal, wholesale, etc.);

  • customer accounts;

  • the possibility of recommendations between users;

  • free shipping offers.

This system makes it possible to easily manage prices in the store: temporarily change the cost of goods, give discounts to regular customers, create gift certificates, arrange sales or promotions, the purpose of which is to increase sales.

Besides, Magento has a powerful, scalable architecture and is also very extensible, which provides the ability to override any option in the store without having to rewrite the source code. Various templates, additional modules, and extensions have been created for it — free or affordable.

How to set up and use Magento

For customization, it is usually recommended to contact an experienced PHP programmer, especially if you want to create a unique design. Extended functionality can become a disadvantage if it is not required for the store. It is better to contact the programmer to disable unnecessary options. However, for the basic tools for administering the site, an ordinary user can cope with them: this is the creation of goods, navigation, data filtering. In Magento, you can distinguish between rights for administrators at different levels to optimize management.

Magento is as convenient as possible for store administrators as well as for customers. Among the examples of online stores running on Magento are such world giants as Samsung, 20th Century Fox, Gap, Lenovo, Nestle, Nokia, Skype. The purchase process is important: orders are made easy; the store has an adaptive interface for mobile devices, a functional search, a high level of UI/UX. An important point for the buyer in the design is the ability to leave reviews about goods and services and give ratings.

Magento is great for large and medium-sized online stores, as well as stores with specialized products whose sales experience is different from the traditional one. It should be noted that this CMS has rather high hosting requirements, so it is recommended to choose only high-quality hosting providers.

In addition, Magento provides the ability to create several online stores at once and manage them from one admin panel. Regarding the possibility of SEO optimization — it is possible for the page of each product and the entire resource: there is access to control the html code, the ability to add meta tags and keywords for each product or category, an individual end of the address. Magento itself makes an XML sitemap for search engines.

Reports are also attractive: you can not only monitor the movement and stocks of goods but also receive information about such data as the last page viewed before the user left the site.

Magento is available in variations of Open Source (Community Edition, free version), Professional and Enterprise Edition (the most expensive version with personalized service). There is also a cloud service Magento Go.

LiteGo Extension for Magento2

Among the advantages of Magento is the ability to accept payments in different currencies. Along with the accelerating pace of digitalization of the whole world, the rate of mass adoption of cryptocurrencies is growing. Accepting payments in cryptocurrencies is no longer a tribute to fashion and hype, but a real advantage over less progressive competitors.

So, you have decided on the choice of CMS for the online store, and now you want to add the ability to pay in bitcoin to other payment systems. The LiteGo team has prepared for you a turnkey solution for integrating bitcoin payments into your Magento online store.

An extension from LiteGo using Bitcoin Lightning Network is for you if you are interested in:

  • instant transactions;

  • micropayments;

  • low fees;

  • secure infrastructure;

  • anonymity;

  • simple terms of use;

  • clear setup;

  • ready-made solution without complexity.

We have created a tool that works for your business, and you do not have to work on it.

How to install and configure the extension in the online store, we tell and show in the video.

LiteGo is the best crypto solution for online business!

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